Meet the Founder

IF NECESSITY IS THE MOTHER OF INVENTION, THEN I WAS A WOMAN IN NEED.

…OR AT LEAST IN DEFINITE WANT.

I spent my career hiring top talent for Fortune 500 companies. And while I enjoyed great success in the workplace, at home I faced an insurmountable challenge – namely my hair and how to style it.

With makeup too, the search for the perfect foundation was an ongoing obsession, much like the elusive no-frizz hair day. With clothes, my taste in high-fashion complicated the matter of finding the right fit for my figure.

Back then I had problems when what I needed were solutions. I had little patience for makeup counter crowds or retail sales pitches, and no time to wait on hold with a salon.

Suddenly I had the answer. Find New York’s foremost hair, makeup and fashion experts, and have them come to me.

So I did what I do best. I recruited. I found incredible stylists who were busy with celebrity, magazine and television work, but also sought private clients who’d truly appreciate looking and feeling their best. I decided to bring the expert stylist together with private clientele and Go Pretty was born.

Today, I personally vet all Go Pretty stylists. Only those I trust to prepare me for the Oprah show (call me Oprah!) or a meeting at the White House make it through. Need more reassurance? This talented team has worked on such luminaries as Bill Clinton, Barbra Streisand and Cindy Crawford.

I understand that every blowout, every application, every detail specific to your needs must be flawless when it comes to beauty. Precise, effortless and absolutely gorgeous.

Whether a natural glow or sultry evening look, pretty is relative and your aspirations are our achievements. Be your most beautiful and never schlep to the salon again.

Go. And be gorgeous.

Founder & CEO, Tracy Saunders